2006-12-08 iGPS Names MWW Group Public Relations Agency of Record

MWW Group to Help Bring Supply-Chain Industry's First All-Plastic Pallet Pool With Built-In RFID Tracking to Market through Media Relations, Website Development and Trade Show Support

MWW Group (http://www.mww.com), one of the nation's top ten public relations firms, today announced that it has been retained by Intelligent Global Pooling Systems, or iGPS Company LLC, a company that is revolutionizing the world's supply chain by providing manufacturers, suppliers and shippers of unitized loads with the first RFID-tagged, all-plastic pallet pool. iGPS is spearheading a paradigm shift from wood to far superior plastic pallets, with radio frequency identification (RFID) in every pallet to track shipments in real time. MWW Group will provide the company with media relations, website design and
development and business-to-business services, including trade-show booth production and support.
"iGPS is truly changing the rules of the supply-chain game. As the world's first and only large-scale supplier of an RFID-tagged, all-plastic pallet pool, iGPS' business model provides manufacturers and retailers with a number of compelling advantages," said Michael W. Kempner, president and CEO of MWW Group. "Among the many benefits of iGPS' plastic pallets are their greater durability, consistent size, shape and quality, lighter
weight, superior hygiene, and traceability. By using iGPS' RFID-tagged pallet pool, customers will have the ability to track shipments in real time; a feature of particular value for verifying food and drug safety and addressing various homeland security issues."
About iGPS
Headquartered in Orlando, Florida, with operations in Dallas, Texas, iGPS (http://www.igps.net) is the first company to provide manufacturers and retailers with an RFID-tagged all-plastic pallet pool. Launched in March 2006, the company is led by industry veteran Bob Moore, chief executive officer, and an executive team with over 60 years of combined experience in pallet rental, logistics and supply-chain management.
About MWW Group
In 2006, MWW Group was named PR Agency of the Year by The Holmes Report
in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. This is also the third consecutive year that MWW Group has been honored with the #1 ranking in the 2005 Holmes Report/Kelly & Lugbauer agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution.
MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations. The agency is nationally recognized for its work in consumer marketing, corporate communications, investor relations, public affairs and government relations, technology and healthcare. Headquartered in East Rutherford,
N.J., MWW Group has 11 full-service offices representing national and multinational companies, including Sun Microsystems; Samsung; McDonald's; Nikon; Bally Total Fitness; Sara Lee; Volkswagen of America, Inc.; Amazon.com; FreshDirect; Trans World Entertainment; Scottish Enterprise; Verizon; Oxford Health Plans; Roche; The Mills Corporation; Los Angeles Community College District; The Palm Restaurants and many Fortune 1000 clients in the consumer, professional services and industrial sectors. MWW
Group is part of the Interpublic Group of Companies (NYSE: IPG). For more information on MWW Group, visit http://www.mww.com.